Create Homes, part of Create Group, are a house-builder based in and around the North West of England, with particular focus in Lancashire. Their brand is all about quality, with their main mission being “to create beautifully built, family homes, that offer the perfect balance of designer living for a modern lifestyle in a countryside setting.” Create Homes pride themselves on building high-quality, intimate developments that provide a peaceful lifestyle, whilst still adding their designer touches and style. The current website and overall online presence was failing to truly portray this brand ethos, and create the right perception.
At a time where exciting new developments were on the horizon for Create Homes, and where a market shift was taking shape to place real importance on online innovation and digital marketing, Property HQ was the perfect solution to reinvent and modernise their online presence. This spearheaded a shift in strategy and approach to be more driven by digital, and create a platform that effectively showcases their quality homes and developments.
Our design team put time and effort into research and UX to ensure that this website would provide the right journeys and perceptions to meet the end goals of the customer. We also placed significant emphasis on competitor research and marketing analysis, to reveal opportunities where we could give Create Homes a real edge online, and ultimately stay ahead of the curve.
We ensured that the website maintained a strong personality throughout, that was synonymous with the quality of the brand, whilst also focusing on creating an easy to navigate website that satisfied the journeys they needed their customers to undertake online.
To help further their marketing automation, Create Homes also signed up to our bespoke Email Marketing system, Clevermail+. Flawlessly integrated with the website, this allowed them to nurture customers through the sales funnel through lists managed by customer data. This reformed their marketing communications, allowing better customer relationship management, without the need for additional resource and effort.
The website has shown great levels of performance, exposure and engagement since its inception, and we continue to enjoy working closely with Create Homes in relation to full-service maintenance and support, digital marketing campaigns, as well as exciting new projects and ventures. Watch this space!
The CMS provides Create Homes with the ability to easily and flexibly manage all the tools, features and integrations that come as standard with their Property HQ website.
The dynamic site plan allows users to easily navigate through their housing development of interest, filtering down by housetype, status, price range and number of bedrooms to find the relevant homes tailored to their specific requirements.