Nicholas King Homes PLC are a house-builder based in and around the Home Counties and South East of England. Their motto; ‘creating homes with the customer at the heart of everything they do’, needed to be reflected across all customer touchpoints and their website was failing to do this. At a time where exciting upcoming developments were on the horizon for Nicholas King Homes, Property HQ was the perfect solution to reinvent and modernise their online presence, spearheading a shift in strategy and approach to be more driven by digital.
The previous website was no longer reflective of Nicholas King’s credentials and forward-thinking nature as a business, so a move to a custom-built Property HQ website, that could offer their customers a significantly enhanced user interface and experience, offered the right solution at the right time.
"Often, integrating with database management systems whilst launching a new web site can be a headache, but Property HQ made the entire process seamless. We collaborated on the design process to ensure we optimised the online experience for our customers. The system itself is very easy to use and includes all the functionality we wanted. We look forward to continuing our work with Property HQ in the future."
Our design team placed significant emphasis on research and UX to ensure that this website would satisfy the end goals of the customer. Our creative concepts, coupled with a strategic insight, provided solid foundations for the entire digital transformation project. We ensured that the website maintained a strong personality throughout, that was synonymous with the brand, whilst focusing on creating an easy to navigate customer journey that satisfied their overall digital marketing strategy.
A key overarching objective of the project was to streamline processes through automation. For years Nicholas King Homes have used the COINS CRM system for the management of customers, sales and marketing, however all information was manually uploaded as their previous website didn’t support an integration.
We worked closely with the team over at COINS to ensure we seamlessly integrated our Property HQ platform with their systems. Our bespoke integration allowed us to capture and segment customer data in the CRM portal, completely automated. This revolutionised Nicholas King’s internal operations, allowing more time to focus on the relevant facets of sales and marketing.
To help support their marketing automation, Nicholas King also signed up to our bespoke Email Marketing system, Clevermail+. Flawlessly integrated with the website, this allowed them to nurture customers through the sales funnel through lists managed by customer data. This reformed their marketing communications, allowing better customer relationship management, without the need for additional manpower.
We continue to work closely with Nicholas King Homes on all areas of their marketing activity.
The analytics dashboard for Nicholas King Homes was custom built to display top-level data and statistics on their developments, housetypes and plots.
The dynamic site plan allows users to navigate through a development, filtering by housetypes and status to find the relevant plots tailored to their requirements.